Toilet Paper Rolls, Tissue & Hygiene Wipes

Poo Push Like You Pooing

75% of women go into labour fearing the ‘labour poo’. Right now, the subject is shrouded in embarrassment, shame and secrecy, but as midwives and doctors point out; “If you’re pooing during childbirth, it actually means you’re pushing effectively and with the right muscles”. We have launched the #MyLabourPoo campaign to help recognise the anxiety and fear women feel over pooing during childbirth. Conversations around the labour poo, bodily functions and intimate skin are often avoided, despite being completely normal experiences.

As part of our longstanding “Get Comfortable” mission, we want to tackle everyday taboos that can cause unnecessary shame or anxiety. The mission is to help empower women and birthing people against the labour poo, helping families to concentrate on what truly matters at one of life’s most important and special moments.

Get Comfortable

#MyLabourPoo